Exchange Programme Summary
Our world has turned into a global village. Continents have become neighbourhoods and the interconnectedness and interdependency between nations is ever increasing. Governments, companies, organizations/NGO’s are looking for skilled (strategic) communication experts who have state-of-the-art professional knowledge and skills as well as a highly sophisticated awareness of intercultural communication and societal issues.
Programme specifications
The programme focusses on completing students’ knowledge in strategic corporate communications (in an international context) and acquiring advanced skills in intercultural communication. Special attention will be given to societal issues (corporate social responsibility and creating shared value) and sustainable development. What contribution can strategic communication make to attain the Sustainable Development Goals? In an international classroom students will broaden both their professional and personal horizon.
Students will:
- gain knowledge about and insight in (international) corporate communication, cross cultural communication, corporate social responsibility (ESG -criteria | ecological, social and governance) and sustainable development;
- learn how to use communication to help solve societal issues;
- develop a profound interest in international and intercultural issues;
- deepen their cross cultural sensitivity;
- acquire skills to work and communicate in an international and multicultural setting.
- be able to make a thorough analysis of an organisation’s CSR efforts and her corresponding communication practices;
- develop a sensitive ethical awareness about truthful, transparent and accountable practises and communication.
The learning environment consists of (online) lectures, self-study, online, group and individual assignments and an excursion.
Admission requirements
August 31st, 2026 - November 14th, 2026 (15 EC programme)
August 31st, 2026 - February 5th, 2027 (30 EC programme)
- You have followed or are following education on Bachelor level, or comparable to Bachelor level
- You have work experience relevant for the programme you want to follow (Exchange students are exempted from this requirement)
- You are max. 35 years old at the start of the programme
- You have good computer skills
- You possess good speaking and writing skills in English
- For Exchange students: to be determined by the sending institution
- For free movers we accept the following qualifications:
- IELTS: a minimum score of 6 (overall band score) - not older than two years.
- TOEFL: TOEFL iBT with a minimum score of 80 - not older than two years.
- Cambridge: B2 (First), C1 (Advanced) or C2 (Proficiency)IELTS: a minimum score of 6 (overall band score) - not older than two years.
- LanguageCert: a minimum score of 65 (not older than two years)
- Pearson: a minimum score of 61 (not older than two years)
- TOEIC: Listening and Reading: a minimum score of 865 (not older than two years) + Speaking and Writing: a minimum score of 335 (not older than two years)
A video call might be part of the application process (Exchange students are exempted from this requirement)
The only scholarships available via CHE are Erasmus+ Scholarships. These are available to students from Erasmus+ partner institutions of CHE. If your home university has an Inter Institutional Agreement with CHE, you can probably join us as an Erasmus+ student and receive an Erasmus+ scholarship. For students from EU/EEA countries, Erasmus+ scholarships are granted by their home institution. For students from a non EU country, Erasmus+ scholarships are granted by CHE, in close collaboration with the home institution.
CHE has no other scholarships available for incoming international students. More information about funding your studies in The Netherlands and possible scholarships can be found on the Study in NL website.
Courses September - November
Cultural Encounters: Communication is a tool in processes of both ‘binding’ and ‘bridging’.
- Topics: Cross cultural communication skills and diversity competence are required in a global multi-cultural society.
- EC: 5.0 EC
- Topics: Strategic communication is aimed at building sustainable relations with internal and external stakeholder groups. For governments, companies and organizations sustainable communication is a prerequisite to earn (societal) trust.
- EC: 5.0 EC
- Topics: What role can communication play in finding solutions to ‘wicked problems’ related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice?
- EC: 5.0 EC
Courses November - January
-
Topics:
In this group assignment students undertake a project in the field of nation branding. First, students do research on the application of the SDGs in several preselected countries. Secondly, they jump into the topic of nation branding and find out how the same preselected countries give shape to their nation brand. We also take a closer look at the nation brand of the European Union, a very particular one as research shows. Finally, students combine the learnings of the two previous assignments and draft advice for the government of one of the preselected nations, so that this government can improve its nation brand from the perspective of the SDGs.
We make extensive use of Simon Anholt’s work on nation branding in this course, and we take recent scientific research for up-to-date examples. The goal of this assignment is to provide students with the opportunity to gain business experience in on sustainable nation branding. This assignment is 7.5 EC.
-
EC: 7.5 EC
- Topics:
In this assignment groups of students need to identify a particular sustainability issue in a business or an industry, and they need to critically assess it from the perspective of sustainable international business concepts, theories and frameworks (coming from the works of amongst others Wit (2020) and Beltz & Peattie (2012)). They will have to write a research report, that also includes advice to the organization or industry, and they need to do a presentation. The goal of this assignment is to make students aware of the (un)sustainable impact that businesses have and how this can be improved. This assignment is 7.5 EC.
- EC: 7.5 EC
Enrolment information
The new fees for 2026–2027 will be published online as soon as possible.
Fees on campus programme for 2025-2026
The fee for a single programme (Sep-Nov) is €4,000.00. The fee for two consecutive programmes (Sep-Jan) is €5,700.00. This fee is exclusive of travel, accommodation, study materials, insurance and visa costs.
Exchange students from our partner universities are exempted from paying a tuition fee.
- Application date Free movers: 1 May 2026
- Nomination date Exchange students: 1 May 2026
- Application date Exchange students: 15 May 2026
1. Select the course you want to follow at the CHE
2. Complete and return the Application Form
3. If you have additional questions, please contact the International Office (internationaloffice@che.nl)
4. After admission you can start preparing your stay
5. Check 'practical information'
If you have any questions (e.g. application form, travel and stay, visa, conditions of the scholarships), please contact our International Office through internationaloffice@che.nl.
If you are interested, please complete the application form and send this together with the requested documents to internationaloffice@che.nl (application form through our website or on request by email).
